Bandwagon Effect: Hop On!
Have You Ever? You’re out shopping for new headphones. There are plenty of different brands being offered. Your attention is grabbed by one brand in
Cognitive Biases
Belief Bias: I Win, You Lose
Introduction Consider the following scenario. A young child has a fever and her mother, who is very religious, insists her child just needs prayer to
Bias Blind Spot: Oops Didn’t See That
Have You Ever? Have you ever been a passenger in a car in which the driver realized they missed their exit? Now the driver needs
Anchoring: Why Do We Think What We Think?
Introduction Imagine you went to the store to buy a new pair of shoes. You find some Nikes you absolutely love but notice a hefty
Confirmation Bias: No Need To Test My Hypothesis
Introduction Oftentimes when a student is asked to write a research paper, they primarily search for information that would confirm their beliefs on the topic.
Bystander Effect: Someone Will Help, Right?
Introduction Imagine walking back home from a party late one night when you hear a woman screaming for help. You look across the street and
Pareidolia: All Around Me Are Familiar Faces
Introduction A grilled cheese sandwich with burn marks, resembling the image of the Virgin Mary, sells for $28,000 on Ebay. A woman makes the news
Observer-Expectancy Effect: From The Outside Looking In
Introduction Let’s say you’re a researcher. You’ve developed a new energy drink that you claim will improve athletic performance, and you want to test whether
Ben Franklin Effect: Can You Do Me A Favor?
Have You Ever? Have you ever thought long and hard about how you could make someone who doesn’t like you, come to like you? Well,
Availability Heuristic: It Must Be True If It’s on the Internet!
Introduction You’ve probably heard the phrase, “You are what you eat!,” from your parents at one point or another. What they mean is that the
