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Pareidolia: All Around Me Are Familiar Faces

Introduction A grilled cheese sandwich with burn marks, resembling the image of the Virgin Mary, sells for $28,000 on Ebay. A woman makes the news for claiming to see the ghost of...

Observer-Expectancy Effect: From The Outside Looking In

Introduction Let’s say you’re a researcher. You’ve developed a new energy drink that you claim will improve athletic performance, and you want to test whether this new drink actua...

Ben Franklin Effect: Can You Do Me A Favor?

Have You Ever? Have you ever thought long and hard about how you could make someone who doesn’t like you, come to like you? Well, Ben Franklin (that’s right one of our founding fa...

Availability Heuristic: It Must Be True If It’s on the Internet!

Introduction You’ve probably heard the phrase, “You are what you eat!,” from your parents at one point or another. What they mean is that the state of your physical health will re...

Ambiguity Effect: Avoiding Decisions From Uncertainty

Introduction There are two teachers teaching the same English class. You are familiar with one teacher because your brother took his class when he was a freshman and passed with a...