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Status Quo Bias: If It Ain’t Broke, Why Fix It?

Have You Ever? Ever heard the phrase, “If it ain’t broke, don’t fix it”? As you probably well know, that saying refers to the idea that if things are fine the way they currently a...

Stanford Prison Experiment: Role-ing With It

Problem Knock, knock. It’s late, but you open the door anyway and find police officers standing outside. They inform you that you’re under arrest for armed robbery. You try to ins...

The Bobo Doll Experiment: Kids See, Kids Do

Have You Ever? One day, your uncle has to work late, so your dad volunteers to take care of both you and your younger cousin. All in all, besides the addition of another person, y...

Curse of Knowledge: Ignorance Isn’t Bliss

Background It is the first day of your introduction to biology class and the teacher is speaking about microbes and their role in human everyday life. Although this is an introduc...

Zero-Sum Bias: I Win, You Lose

Problem Why is it so difficult to teach young children to share their toys instead of hogging their playthings all to themselves? Similarly, why does your neighbor’s dog bark so a...

Backfire Effect: My Mind’s Made Up

Problem Mara is a typical teenager who happens to think that shark attacks happen relatively frequently to beachgoers, and that these attacks are mostly fatal. However, her marine...