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Survivorship Bias: The Exception is not the Rule

Introduction Mel is an eight-year-old girl who’s always wanted to be a pop singer. Even at her young age, she’s taken notice of the starlets who grace the covers of gossip magazin...

Bandwagon Effect: Hop On!

Have You Ever? You’re out shopping for new headphones. There are plenty of different brands being offered. Your attention is grabbed by one brand in particular though: the XBeats....

Belief Bias: I Win You Lose

Introduction Consider the following scenario, a young child has a fever and her mother, who is very religious, insists her child just needs prayer to get better. She completely di...

Bias Blind Spot: Oops Didn’t See That

Have You Ever? Have you ever been a passenger in a car in which the driver realized they missed their exit? Now the driver needs to get into the far-right lane to get off the high...

Anchoring: Why Do We Think What We Think?

Introduction Imagine you went to the store to buy a new pair of shoes. You find some Nikes you absolutely love but notice a hefty price tag. Although you think they are great shoe...

Confirmation Bias: No Need To Test My Hypothesis

Introduction Oftentimes when a student is asked to write a research paper, they primarily search for information that would confirm their beliefs on the topic. The student might f...

Bystander Effect: Someone Will Help, Right?

Introduction Imagine walking back home from a party late one night when you hear a woman screaming for help. You look across the street and notice a man kicking and screaming at t...

Pareidolia: All Around Me Are Familiar Faces

Introduction A grilled cheese sandwich with burn marks, resembling the image of the Virgin Mary, sells for $28,000 on Ebay. A woman makes the news for claiming to see the ghost of...

Observer-Expectancy Effect: From The Outside Looking In

Introduction Let’s say you’re a researcher. You’ve developed a new energy drink that you claim will improve athletic performance, and you want to test whether this new drink actua...