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Curse of Knowledge: Ignorance Isn’t Bliss

Background It is the first day of your introduction to biology class and the teacher is speaking about microbes and their role in human everyday life. Although this is an introduc...

Zero-Sum Bias: I Win, You Lose

Problem Why is it so difficult to teach young children to share their toys instead of hogging their playthings all to themselves? Similarly, why does your neighbor’s dog bark so a...

Backfire Effect: My Mind’s Made Up

Problem Mara is a typical teenager who happens to think that shark attacks happen relatively frequently to beachgoers, and that these attacks are mostly fatal. However, her marine...

Survivorship Bias: The Exception is not the Rule

Introduction Mel is an eight-year-old girl who’s always wanted to be a pop singer. Even at her young age, she’s taken notice of the starlets who grace the covers of gossip magazin...

Bandwagon Effect: Hop On!

Have You Ever? You’re out shopping for new headphones. There are plenty of different brands being offered. Your attention is grabbed by one brand in particular though: the XBeats....

Belief Bias: I Win You Lose

Introduction Consider the following scenario, a young child has a fever and her mother, who is very religious, insists her child just needs prayer to get better. She completely di...

Bias Blind Spot: Oops Didn’t See That

Have You Ever? Have you ever been a passenger in a car in which the driver realized they missed their exit? Now the driver needs to get into the far-right lane to get off the high...

Anchoring: Why Do We Think What We Think?

Introduction Imagine you went to the store to buy a new pair of shoes. You find some Nikes you absolutely love but notice a hefty price tag. Although you think they are great shoe...

Confirmation Bias: No Need To Test My Hypothesis

Introduction Oftentimes when a student is asked to write a research paper, they primarily search for information that would confirm their beliefs on the topic. The student might f...