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Planning Fallacy: Bit Off More Than You Can Chew?

Have You Ever? Picture this: it’s 6 P.M. on a school night. Your favorite TV show is just about to air a new episode and you really want to know what happens, but you also have an...

Selection Bias: Don’t Forget About Me!

Have You Ever? Have you ever wondered why some studies show results that just aren’t consistent with reality? This can happen for many reasons, and one of them is when the subject...

Status Quo Bias: If It Ain’t Broke, Why Fix It?

Have You Ever? Ever heard the phrase, “If it ain’t broke, don’t fix it”? As you probably well know, that saying refers to the idea that if things are fine the way they currently a...

Curse of Knowledge: Ignorance Isn’t Bliss

Background It is the first day of your introduction to biology class and the teacher is speaking about microbes and their role in human everyday life. Although this is an introduc...

Zero-Sum Bias: I Win, You Lose

Problem Why is it so difficult to teach young children to share their toys instead of hogging their playthings all to themselves? Similarly, why does your neighbor’s dog bark so a...

Backfire Effect: My Mind’s Made Up

Problem Mara is a typical teenager who happens to think that shark attacks happen relatively frequently to beachgoers, and that these attacks are mostly fatal. However, her marine...

Survivorship Bias: The Exception is not the Rule

Introduction Mel is an eight-year-old girl who’s always wanted to be a pop singer. Even at her young age, she’s taken notice of the starlets who grace the covers of gossip magazin...

Bandwagon Effect: Hop On!

Have You Ever? You’re out shopping for new headphones. There are plenty of different brands being offered. Your attention is grabbed by one brand in particular though: the XBeats....

Belief Bias: I Win, You Lose

Introduction Consider the following scenario. A young child has a fever and her mother, who is very religious, insists her child just needs prayer to get better. She completely di...